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Our practice was designed from scratch to offer you the luxury you deserve


Dikens 058 resize copyMy name is Munirali Haji and 28 years ago, my wife Alina and I established Eye2Eye Optical Centre just one month before our son Kazim was born.

In 2005, an opportunity arose for my wife and I to design our own practice from scratch. Dickens Heath was a new village that was being developed into a tight-knit community, and we felt this was the perfect time to embark upon a new challenge, and so the Dickens Eye Clinic was born.

We chose to create a spacious and open-plan two storey practice to showcase our extensive range of eyewear. The interior was particularly important to us as we wanted it to reflect everything we believed our patients deserved; modernity, exclusivity and luxury.

It wasn’t long before we became recognised for the high end eyewear that we supplied. As a result, we are today the only practice in the West Midlands to be awarded exclusive rights to the Precious collection by Lindberg. We are also privileged to be the only practice in the West Midlands to have a dedicated eyewear area fitted by Cartier.

Having an impressive looking practice was important to us, but I wanted to enforce a stronger focus on customer service. I recently made the decision to extend the time I spend testing patients to ensure that every person I see receives a thorough, tailor made eye examination.

Today Dickens Eye Clinic remains family owned; my son Kazim joined the practice in 2009. Over the years we have worked extremely hard together to establish ourselves as the best trusted local opticians. We have become well respected by doctors in our surrounding area and are often sent referrals by GPs and hospital staff.

I take a great personal interest in working with children with learning difficulties. I appreciate that the subject can often cause upset and frustration. I therefore spend lots of time helping to find a solution for children suffering with reading and writing problems.

It has been almost 30 years since I began my career as an optician, and I feel as passionately about optics today as I did the day I qualified. Although we are able to provide some of the finest eyewear available, my real focus is on the eye care you and your family receive.

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